It has been exactly one year since Atharintiki Daredi hit the screens worldwide. Though there were quite a few hurdles prior to the release, the movie, thanks to Pawan Kalyan’s star power, made history all over. It had become the highest grosser in Telugu film industry and it still remains so.
What worked for Atharintiki Daredi is quite conspicuous like the the tried and tested combination of PK, Trivikram and DSP. It also helped the movie that there were no big releases almost 1 month prior to its release. Finally what ensued was an industry hit and a fairy tale ending to a movie that was in the danger of never seeing the daylight.
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