The prinicipal shooting of Allari Naresh, Vaibhav Reddy, Shaam starrer Action is going on at a brisk pace and the next schedule is going to start in Goa from September 24. Anil Sunkara is directing the bilingual film and Rama Brahmam Sunkara is producing the film on AK Entertainments Pvt Ltd. Raju Sundaram, Sneha Ullal, Kamna Jethmalani, Neelam, Sudeep are also playing important roles in this action comedy. Anil Sunkara is all praises for Sudeep, who shot to fame with Eega, who recently joined the cast of the film. It’s the first 3D film in Allari Naresh’s career and Anil Sunkara is putting a lot of efforts to shoot the entire film in 3D. Bappa Lahiri is composing the tunes and Sarvesh Murari is the cinematographer. Interestingly, Anil Sunkara has decided to dedicate one of the romantic songs in the film to Raghavendra Rao.