Adivi Sesh is using quite an interesting strategy to promote his upcoming film KISS – Keep It Simple Stupid. He has acted, written and directed the film and his brother Saikiran Adivi has produced it. Instead of just talking about the film to the media, Adivi Sesh is touring across several colleges in the state to talk in detail about the making of the film. The promotions began earlier this month in Hyderabad where he interacted with students from couple of leading colleges about the process of making an independent film and he also spoke in length about his journey into cinema. Recently, he went to Rajahmundry to promote the film and he is expected to visit several other colleges in the state. Adivi Sesh and Priya Banerjee have played the lead roles in this romantic film. Shaniel Deo is the cinematographer and Sricharan Pakala, Pete Wonder have scored the music.