Ever since Maruthi’s Ee Rojullo turned out to be a sensational hit, adult comedy has become one of the most popular genre in Telugu cinema. Last year, Maruthi followed it up with Bus Stop and this year, there have been quite a few adult comedies like 3G Love, among many other films. This weekend, two more films are going to test their luck at box-office and they are Love Cycle and Love Touch. Love Cycle stars Sree and Reshma, who had earlier acted in Ee Rojullo and Love Touch stars newcomers Jayanth and Dhruti. Both these films are about relationships between youngsters and have a liberal dose of adult comedy. Apart from these films, Sundeep Kishan will soon be seen in a film titled Mahesh, which also has plenty of adult oriented content. Since these films are targetted at a very specific segment of the audience, they seem to be working, at least for now. It remains to be seen how long this trend continues in Tollywood.