In what could be a game changer in film production, an increasing number of Bollywood studios are looking forward to expand their market beyond Hindi cinema. Over the past few years, studios like UTV Motion Pictures and Reliance Entertainment had been building their presence in Telugu and Tamil cinema. UTV Motion Pictures is especially betting big on Tamil cinema and in the past they have produced films like Thandavam, Deiva Thirumagal and Vettai and all these films have been either dubbed or being remade in Telugu. On the other hand, Reliance Entertainment have joined hands with BVSN Prasad to produce films like Devudu Chesina Manushulu and the upcoming Pawan Kalyan-Trivikram Srinivas’ film.
Apart from these two studios, this year, three more top productions houses based in Mumbai are going to enter Tollywood and Kollywood. Already, Yash Raj Studios has announced that they are going to remake Band Baaja Baarat in Tamil with Nani in lead role and Aditya Chopra is yet to take a decision whether the film has to be simultaneously shot or dubbed in Telugu. Another big production house, Viacom 18 Motion Pictures is going to co-produce the remake of Kahaani with Nayanthara in lead role. Sekhar Kammula is going to direct the film in Telugu and Tamil. Recently, in an interview, Ram Charan revealed that even Karan Johar is keen on entering Tollywood and either remake some Hindi films or produce original content. With such big production houses entering regional market in a big way, it is bound to have a huge impact on how films are produced, distributed and marketed in the next few years.