Sources say that the movie is a very clean entertainer with zero vulgarity or unnecessary violence. This clean image is going to be a big asset for this movie as Mahesh Babu has a terrific market abroad and in Nizam. Both areas welcome family friendly movies in a big way.
The current summer holidays season will also be an advantage for the film as family crowds tend to embrace clean entertainers in a good way this season.
Srikanth Addala has already given Mahesh Babu a good hit with Seethamma Vakitlo Sirimalle Chettu and fans are expecting another good entertainer from him.