Colourful hoardings and attractive vinyls are an integral part of a film’s publicity plan. But going by the latest rule passed by the Producers Council. From November 1st, movie production houses will not be allowed to advertise on advertising lollipops and billboards. The decision was apparently taken to protect the producers from rising and prohibitive costs of such hoardings.
While multiple views are being heard on this decision, one thing seems to be clear. Will the council be able to truly restrict such hoardings? One senior trade analyst had this to say “If the production houses are no longer allowed to advertise on such hoardings, sponsors and big businesses like cloth shops and jewellery stores will advertise with the same movie posters. They will just add their name below it. Obviously, that can’t be stopped”.
In an age where Bollywood and the Tamil Film Industry are heading for more aggressive publicity, how will this rule affect TFI? As it is, Telugu films have a low marketing budget when compared to these two industries. The long term effect remains to be seen.
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