ATMUS Entertainment has acquired the theatrical distribution rights in USA for the eagerly awaited Super Star movie Kochadaiyaan for a record price. It is said to be the highest price ever paid for any Tamil movie in USA. ATMUS entertainment has also bagged the rights for the Telugu version – Vikram Simha for this region. The movie features Superstar Rajinikanth and Deepika Padukone, music scored by AR Rahman, directed by Soundarya Rajinikanth and written by KS Ravikumar. Kochadaiyaan is India’s first performance capture photorealistic film shot with state of the art motion capture technology in 3D, same as that used in films such as Avatar and Avengers, but with real life characters. In fact the same team that did the 3D for Avengers is working on Kochadaiyaan.
Expectations for Kochadaiyaan are sky high since this is Rajini’s first film after a long gap due to his illness. The superstar’s last outing “Endhiran” (Robot) was released in 2010 and it was one of the highest-grossing Indian films. Kochadiayaan will be released in both 2D and 3D formats and is expected to hit the screens this summer.
ATMUS Entertainment, with a track record of huge releases with maximum screens expects to make Kochadaiyaan release the biggest Tamil movie release yet in USA, with plans of releasing it in over 100 locations in USA.
The marketing for the movie in USA will be taken to the next level by ATMUS’s media partners AZ India Media Services.
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