Maa Television Network Limited (MAA), the leading Telugu TV entertainment channel network, is pleased to announce the launch of the biggest ever television show “Meelo Evaru Koteeswarudu” (MEK), the Telugu format of the popular game show “Kaun Banega Crorepati” (KBC).The show will be produced by Big Synergy.
Maa is also pleased to announce Nagarjuna Akkineni as the host for the show, another first-of-its-kind in the Telugu television industry.
While the game show is an established format, the big star Nagarjuna Akkineni’s presence as the host for the show will bring a lot of cheer for TV viewers. It is for the first time that the Tollywood star of the stature of Nagarjuna Akkineni is coming on Telugu entertainment TV.
“Maa TV is known for its vibrant, innovative and pleasant programming, and has attained the No.1 Telugu GEC status now. With Nagarjuna Akkineni as the host, the new game show will be a visual treat for the viewers with an opportunity to win up to Rs. 1 Crore cash prize. It will be a trend setting initiative in the Telugu TV industry”, said Nimmagadda Prasad, Chairman of MAA TV.
To be aired on maa main GEC from June 2014, MEK will raise the bar in Telugu TV space as a winning and entertaining game show. It will be life-changer for maa TV viewers with an opportunity to participate in the game and win cash prize ranging from Rs. 1,000 to Rs. 1 Crore by answering questions correctly. MEK will have many surprising, fun-filled and human interest elements.
“I am excited about my role as the host for MEK. I am looking for this kind of opportunity on TV platform as it reaches each and every Telugu person. The show will bring the best drama of human life without missing on the entertainment quotient”, said Nagarjuna Akkineni.
The Call For Entries (CFE) for the program will commence on 24th April, wherein participants throughout the state can register themselves to take part in the game show by answering questions through SMSs on their mobile phones. Elaborate call center arrangements have been made to respond to all the messages. Extensive mass media campaign has been designed using all media platforms like TV, newspaper, radio, hoardings and digital & social media to promote the show in every nook and corner of the state.
“Maa TV has a glorious journey. With several strategic initiatives in the last few years, Maa TV has redefined the Telugu GEC space. The launch of MEK will be a rich tribute to the viewers and it will set a new benchmark in the Telugu entertainment TV”, said Aravind Allu, a Director of Maa TV.
On behalf of the producers of the show, Siddhartha Basu, CMD of Big Synergy, says, “It’s been an exciting journey partnering with MAA TV. No effort and expense has been spared in mounting this show to world class standards.The show will be a game changer in this region and Nagarajuna makes for a most endearing and charming host. We at Big Synergy are delighted to work together with ‘Nag’, and the Maa team, to bring this life-changing knowledge game for the entertainment of Telugu viewers everywhere “
“With a bouquet of four channels, namely maa, maa Music, maa Movies and maa Gold, Maa stands out from the cluster of channels through its unique programming quality and content. The new big initiative will build the maa brand equity further and take the network to the next level”, said C Ratnakar Rao, the Group Head of Maa TV.
With its pleasant and wholesome entertainment programmes aimed at complete family viewing, Maa TV has not only emerged as the No.1 Telugu General entertainment Channel (GEC), but is also positioned among the top 20 TV channels in the country today in terms of viewership ratings.
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