In today’s competitive world, publicity and marketing are most important for commercial success. This point was grasped by Studio Green, who organise publicity for Surya and Karthi in a very organised and aggressive manner in Telugu markets.
This is one of the most important reasons behind Surya ‘s big market in Telugu. Now, this top actor is missing Studio Green’ s publicity for ‘Sikandar’.
The film was picked up by a different distributor this time and while publicity is decent, it is nowhere close to Surya ‘s previous films. Perhaps, with more time to go for the release, marketing and publicity might be stepped up by the distributors of’ Sikandar.