100% Love : Amazing Infatuation, Crazier Love
Release date: 06 May 2011.
123Telugu.com Rating : 3.25/5
Director : Sukumar
Producer : Bunny Vasu
Music Director : Devi Sri Prasad
Starring : Naga Chaitanya, Tamanna,Tara Alisha, Naresh and others...
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Director Sukumar’s screenplays are known for their clever ways, which reach the audiences in strange ways. 100% Love too is no different. While Naga Chaitanya and Tamannah bask in the glory of the refreshingly shot scenes, the movie has loads of entertainment.

100% Love What’s it about : Balu Mahendra (Naga Chaitanya) is an Engineering student, who has never strayed from topping his class since childhood. He is as disciplined as Hitler, very cunningly intelligent too, and almost despises anyone who is not too good with studies. Mahalaxmi (Tamannah), his cousin, comes into their home, to continue her studies. Because Mahalaxmi can’t catch up with the subjects, Balu helps her, and it is not long before both of them are fighting for top marks in the college. They overcome situations at college, getting attracted to each other, with some effervescent chemistry. When they are on verge of expressing their love to each other, a minor difference opens up their negative side, and both of them go on an ego ride. How both of them overcome their ego and express their love for each other forms the rest of the story.

What is Good : The first half of 100% Love is probably one of the most refreshing piece of work in the recent times. It has got tons of comedy situations that bring out genuine laughs. The best part is that most of them are situational and never slow the screenplay. Naga Chaitanya is suave to the level of being egoist. Tamannah has the looks, and she is probably the surprise package of the film, whose talent is difficult to go unnoticed. The chemistry between the lead pair should only be watched on screen to be believed. Naga Chaitanya gives a calm skin to his character, who innately works hard to be on top of the class every time. Tamannah on the other hand, is buoyant outwards, but struggles to keep up with the ‘intelligent’ Balu. It is this struggle inside both these character that drives them towards each other crazily, while also making them compete against one another fiercely. Also it is this struggle, intelligently disguised in entertaining situations, helped by the conviction of both the lead actors, that is pleasing to watch.

The other characters rally around these two, to come up with decent performances. Most noteworthy of them are the kids. They are outright hilarious. Naresh, K.R.Vijaya, M.S.Narayana, Dharmavarapu, Vijay Kumar etc. do well too. With few college situations, amazing montage sequences, creatively shot songs the first half is breezy and terrific.

What is bad: Once the ego hassles of the lead characters come to the fore, Sukumar needed an all new magic trick to the keep the audiences hooked and alas he couldn't find one. Even though he had a sub-plot to help him along with cleverly woven scenes to the later parts, most often we don’t need the intelligence of Balu, to foresee what happens next. Simply put it reminds us of Khushi, and many other such movies where ‘ego’ seems to be the problem between the couple, who just can’t find enough ways to express their love. However, it remains a youthful entertainer, with very few dull scenes.

Technical Departments : The whole credit of the movie belongs to Sukumar. He creates an aura of attraction between the lead pair, and leaves his audiences afloat in it. Dialogues and screenplay that almost never go wrong, make the movie a joy ride. Devisri Prasad’s contribution to the film is tremendous, with quite a few small but sweet songs used in the background, and a score that is high on energy. It helps Sukumar unleash his magic. Cinematographer seems to have teamed up nicely with the art director as both of them together give pleasing visuals. The editor should be appreciated heavily for having done innumerable montage scenes, each of it painstakingly done, but each never losing the necessary sheen! The title sequence, the song ‘Aho Balu’ etc. might have very simple looking graphics, but they are very creatively done too.

Songs, even though most of them come in the background, are invigorating. Adnani Sami sung number ‘Infatuation’ is a treat! With no foreign location shoots and no unnecessary scenes, the movie is a producer’s delight. The technicians ensured that the overall production seems quite rich. Probably, that is how other Telugu films should be planned too!

Bottomline : ‘100% Love’ will easily be slotted as a youthful entertainer, but it also showcases that today’s generation, inspite of their ‘care free’ attitude, do have few reservations – some call it ego, some call it living upto their partner’s expectations! To each his own.


123Telugu.com Rating : 3.25/5

Legend:    5 - Flawless
                4 - Must Watch
                3 - One Time Watch
                2 - Wait for the DVD
                1 - Stay Away
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