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The makers of Kiran Abbavaram’s Chennai Love Story have taken a bold step by deciding to screen paid premieres on Thursday night ahead of the film’s full-fledged release on Friday. Given its three-hour runtime and genre, opting for premieres is indeed a daring move.

Bookings for the paid premieres have now opened, and if the film receives positive reports from these early shows, it could help the romantic drama post solid numbers over the weekend.

Directed by Ravi Namburii, Chennai Love Story features Sri Gouri Priya as the female lead. Melody Brahma Mani Sharma has composed the music. Sai Rajesh and SKN have produced the film under the banners of Amrutha Productions and Mass Movie Makers.