Press Note: MPDA (India) Celebrates world IP day
Published on Apr 26, 2012 7:55 am IST


Outreach activities across Delhi , Mumbai and Hyderabad to create and spread awareness of the importance of respecting intellectual property.
Initiative supported by Hyderabad – US Consulate

Delhi, Mumbai, Hyderabad: In commemoration of World IP day, the Motion Picture Dist. Association (MPDA- India) joined the FICCI- IPR division, U.S. Consulate General Mumbai, Andhra Pradesh Film Chamber of Commerce and the American Center, New Delhi to raise awareness about intellectual property and increase understanding of how protecting IP rights helps promote creativity and innovation across the country.

To mark the day, FICCI’s IPR division in association with the Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce and Industry and Intellectual Property Office in New Delhi, held a ‘National IP Policy’ conference.

Speaking on the topic of ‘National IP Policy – Intellectual Property Protection and Rights Enforcement’, Mr. Uday Singh, Managing Director MPDA (India) said “In order to promote creativity and innovation, it is of utmost importance for all countries to protect IP through robust legislation and law enforcement tools. Violation of IP affects all industries including the motion picture industry, wherein India ranks in the top ten markets in the world for internet piracy and illegal downloads. We thank the team at FICCI –IPR for creating a platform such as this to bring industry experts on a common platform to protect IP, on World IP day.”
In Mumbai, MPDA-India partnered with the U.S. Consulate General to distribute comic books and other educational material on the on the importance of protecting IP through the U.S. Consulate General English Access Microscholarship Program and the American Library. “The U.S. Consulate General in Mumbai is glad to partner with MPDA (India) to celebrate World IP Day. Whether it is Hollywood or Bollywood, protecting intellectual property is important. We are teaming up with MPDA (India) to increase awareness to protect artists, scientists, and other innovators in India, the United States and around the world.” said Consul General Peter Haas.

In Hyderabad, the Content Protection Alliance (between the Andhra Pradesh Film Chamber of Commerce and MPDA- India) announced a short film competition for students themed “Stop Piracy”, on the occasion of World IP day. Over 50 schools in Andhra Pradesh will participate in the contest. The state’s top film schools, the Ramanaidu Film School and the Annapurna International School of Film and Media will conduct seminars on topics such as the law on copyright, and the importance of intellectual property. The contest will feature eminent jury members comprising film and media personalities and exciting prizes.

Mr. D. Suresh Babu, President of the Andhra Pradesh Film Chamber of Commerce (APFCC) said “Young audiences will be more decisively influencing the future of movie industries across the board. So it is only right that we try and capture their thoughts and hear their voices from time to time on one of the most critical issues for the entertainment industry. This short film contest for young film makers, on the occasion of World IP Day 2012, allows us this opportunity.”

“It is essential that the concerns of the movie industry about content theft, strike a chord with the youth of the society. This short film contest for young film makers by the Content Protection Alliance in association with the Ramanaidu Film School and the Annapurna International School of Film and Media is an effort to understand the youth and be understood by them on the most important issue of movie theft.” said Mr. Rajkumar, Chairman – Governing Council, Anti Video Piracy Cell- APFCC.

The World IP day celebrations by MPDA (India) will also extend into the weekend (28, 29 April 2012) through movie screenings at the American Center, New Delhi. MPDA ( India) along with the American Center, New Delhi will host screenings of four movies “Extremely Loud and Incredibly Close”, “Money Ball”, “This Means War” and “Safe House” The event will be attended by over 200 guests comprising Government of India officials, the U.S. embassy and students from Delhi University.

On the occasion, Michael Pelletier, the U.S. Minister Counselor for Public Affairs, noted that “Innovation and creativity are the real victims when intellectual property is not protected. I can think of no better way to demonstrate our shared value of protecting intellectual property than partnering with the MPDA (India) to show four of Hollywood’s latest releases at the American Center in New Delhi.”

On launching multiple activities across India on World IP day, Uday Singh, Managing Director, MPDA (India) concluded “The only way to combat content theft is highlighting the issue through strong partnerships and outreach activities that reach audiences across India. There can be no better platform than the World IP day to communicate and contribute to our ongoing efforts to educate and raise awareness on content protection.”

ABOUT THE MPDA: The Motion Picture Dist. Association (India) Pvt. Ltd. (MPDA) is a wholly owned local office of the Motion Picture Association, and represents the interests of the American motion picture industry in India. MPDA works closely with local industry, government, law enforcement authorities and educational institutions to promote and protect the Indian film and television industry.

The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike. The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore.

About The Content Protection Alliance: The alliance formed in 2012 between the Motion
Picture Dist. Association (India) and the Andhra Pradesh Film Chamber of Commerce- Anti Video Piracy cell works towards launching campaigns to combat content theft in Andhra Pradesh. The alliance will specifically work on initiatives to tackle Camcording, online content theft as well as on cable and promote public awareness and education campaigns on the importance of content protection.

World Intellectual Property Day was established by the World Intellectual Property Organization (WIPO) in 2001 to raise awareness of the role of intellectual property in our daily lives, and to celebrate the contribution made by innovators and artists to the development of societies across the globe. WIPO members choose April 26, the date on which the Convention establishing WIPO originally entered into force in 1970, as the day for people around the globe, to highlight, discuss and demonstrate how the IP system contributes to the flourishing of music and the arts and to driving the technological innovation that helps shape our world. (Source: WIPO official website)


Yours sincerely
For A.P. Film Chamber of Commerce,

(Vajja Srinivasa Rao)
Hon. Jt. Secretary.


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