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Press Note : YuppTV partners with ALTBalaji for exclusive content
Published on May 29, 2018 7:00 am IST

YuppTV, the global OTT leader for South Asian content has partnered with ALTBalaji, the fully owned subsidiary and VOD platform by Balaji Telefilms Ltd.

The association will allow users across the globe to enjoy easy access to ALTBalaji’ s premium content on YuppTV platform.

The association marks YuppTV’s commitment towards providing its global user-base with the best of South-Asian entertainment solutions.

ALTBalaji, within a year, has rolled out 20 original shows in various Indian languages across genres such as romance, mystery, drama, & comedy, and is available in over 90 countries.

In addition to this, ALTBalaji also offers entertaining original shows for children, and has launched short, snacky regional stand-up comedy videos in Hindi, Marathi, Punjabi, Gujarati, Tamil, and Telugu.

Shows like The Test Case, Ragini MMS Returns, Haq Se, Bose: Dead/Alive, Dev DD, Karrle Tu Bhi Mohabbat, and Kehne Ko Humsafar Hain have seen million plus views.

Speaking on the association, Mr Uday Reddy, Founder & CEO of YuppTV, said, “We are glad to partner with ALTBalaji to offer their exclusive premium content to YuppTV users. At YuppTV, it has been our constant endeavour to provide our users with the most entertaining and high-quality content. We are hopeful that our global audience will appreciate the latest addition of ALTBalaji’s content in our bouquet of entertainment services.”

Speaking about the association, Sunil Nair, COO, ALTBalaji said, “ALTBalaji’s original shows have been getting a steady stream of subscribers from the international markets. This alliance allows ALTBalaji to tap into the existing subscriber base of YuppTV and provides easy access to our award winning shows. It is in line with our strategy of being available wherever the audiences are.”

With the latest development, the expat community can enjoy the big screen experience provided by YuppTV and conveniently access their favourite shows and movies by ALTBalaji.

In addition to young and original web series, YuppTV users will also have at their disposal, popular movies like Lootera, Love Sex Aur Dhokha, Shor in the City, Shootout at Wadala, Ek Thi Daayan, and more.

About YuppTV

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 200 TV channels and 2000+ movies in India.

YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India.

YuppTV is the most downloaded Indian SmartTV app and it also boasts of 13 million mobile downloads with 4.0 user rating.

Visit www.yupptv.com for more information.

About ALTBalaji

Balaji Telefilms’ foray into original shows on digital platforms, ALT Digital Media Entertainment Limited is a wholly owned subsidiary of Balaji Telefilms Ltd. A multi-device subscription Video On Demand (SVOD) Platform, ALTBalaji gives audiences the content they want to watch – whenever, wherever and however.

ALTBalaji’s offerings include premium, disruptive content and original series across genres. With originality, courage and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences an alternate content platform.

Press release by: Indian Clicks, LLC

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