The promotional campaign for Natural Star Nani’s The Paradise found a new lease of life with the release of Telangana folk song Yeshanagula, also featuring Keerthy Suresh. Anirudh’s beats and people’s connection with the original song made the special track an instant success.

Anirudh and Nani are leaving no stone unturned to promote the song. After launching it at a concert in Dallas, the duo has now grooved to the foot-tapping number in a rickshaw-type vehicle on American streets, grabbing the attention of netizens.

There has already been massive buzz around the film, and Yeshanagula only intensified it. Directed by Srikanth Odela, the movie stars Kayadu Lohar as the female lead. Mohan Babu and Raghav Juyal play the antagonists. The film releases on September 24.