LIK, directed by Vignesh Shivan, is gearing up for release on April 10, but the film surprisingly carries minimal buzz, especially in the Telugu market.

Despite Pradeep Ranganathan enjoying a solid fan base among Telugu audiences, the promotional campaign has not created the expected impact.

Trade circles believe that only strong word of mouth can help the film gain momentum after release. The situation becomes tougher with Dacoit hitting screens on the same day, adding direct competition.

With expectations riding high on content, LIK faces immense pressure to deliver. If the unique love story clicks with audiences, it could overcome the slow start; otherwise, the lack of buzz may prove challenging at the box office.