For Irumudi, Mass Maharaja Ravi Teja adopted a calculated move that is now paying off in a massive way. He decided to take only a part of his remuneration in hand (Rs. 7 crores), with the remaining amount coming through a share in the revenue (Nizam rights).
The smart decision has now turned into a huge jackpot for Ravi Teja. On the opening day itself, the film earned around Rs. 4.3 crore in share (ex. GST), and trade pundits predict a lifetime business of Rs. 20 crore share in this territory alone.
Recently, Dil Raju stated how Bollywood heroes have adopted the revenue-sharing model, which is turning out to be a boon for producers. If more heroes from Tollywood follow this approach, the production burden will be reduced, and if the film clicks, it will be a huge advantage for the actors.