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Nandamuri Balakrishna’s upcoming film NBK111 is already creating massive buzz in trade circles, and the latest development has further strengthened the project’s market value.

As per industry gossip, the film’s non-theatrical rights have been sold to Zee for a whopping Rs 63 crore. The deal reportedly includes both the OTT and satellite rights.

Directed by Gopichand Malineni, NBK111 marks the second collaboration between the actor-director duo after the blockbuster success of Veera Simha Reddy.

Kajal Aggarwal plays the female lead in the film and reunites with Balakrishna after Bhagavanth Kesari. Stay tuned for more updates.