Natural Star Nani and director Srikanth Odela are turning standard promotional strategies upside down with their upcoming action film, The Paradise. Big-ticket Telugu releases usually depend on a slick theatrical trailer to drive opening day demand, but this project has skipped one altogether. Even without that typical promotional push, moviegoers aren’t holding back. Worldwide advance ticket sales for Day 1 are already closing in on the Rs 20 crore mark, creating major excitement across trade circuits.
Much of this early momentum comes straight from the soundtrack composed by Anirudh Ravichander. The track “Yeshanagula,” written by Kasarla Shyam in a traditional Palamuru folk style, turned into a massive anthem during Ganesh Chaturthi celebrations. Sung by Prabha Bangarigalla and Addula Jangireddy, the mass track blew up further when the film’s cast performed its hook steps on stage at the pre-release event.
Following that, Jangireddy and Arjun Chandy lent their vocals to “Aaya Sher,” a high-energy track that turned up the intensity around Nani’s character. These two singles did the heavy lifting to place the film firmly on ticket buyers’ radars.
Premiere Shows Cleared for September 23
The Paradise is scheduled for its worldwide theatrical release on Thursday, September 24. Before that, special premiere shows will begin on the night of Wednesday, September 23, with official permissions already granted across both Telugu states.
Ticket sales for these early shows will open shortly. With day-one advance figures already brushing the Rs 20 crore mark, the opening of premiere tickets is expected to speed up early collections even further.