Allu Arjun’s much-awaited film Raaka, directed by Atlee, is making headlines even before shooting is completed. We already reported that the film is being planned as a two-part franchise, raising expectations to a whole new level.
Reports now suggest that pre-release business discussions have already begun, and the makers, Sun Pictures, are quoting huge prices for both theatrical and non-theatrical rights. The amounts they are demanding for OTT rights have shocked many in the industry, as per the news.
Trade circles believe the extraordinary demand is largely due to the success of Pushpa 2, which emerged as a massive box-office blockbuster and elevated Allu Arjun’s market nationwide.
Adding to the excitement is the presence of Deepika Padukone as the female lead and Atlee’s reputation for delivering commercial entertainers.
With hype building rapidly, Raaka is already shaping up to be one of the biggest Indian films in the making. Stay tuned for more.