Tensions between exhibitors and producers in the Telugu film industry continue to escalate, with the dispute reportedly becoming increasingly ugly amid personal attacks and public allegations from both sides.
Amid the growing uncertainty, megastar Chiranjeevi is reportedly closely monitoring developments and may soon step in to help resolve the issue amicably.
Industry sources suggest that Chiranjeevi is planning to hold discussions with a few key producers in an effort to restore normalcy before the situation affects upcoming releases.
The issue has gained further attention as Peddi, starring Ram Charan, is gearing up for release. With significant expectations riding on the film, trade circles are keenly watching whether the ongoing conflict could impact its theatrical rollout and box office prospects.
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