SS Rajamouli is reportedly considering a unique promotional strategy for his much-awaited film Varanasi. According to industry buzz, the filmmaker is keen on preserving the mystery surrounding the project and may avoid traditional promotional methods.
Sources suggest that the team is even exploring the possibility of releasing the film without a full-fledged trailer. Another major talking point is that Rajamouli reportedly wants to keep Mahesh Babu’s Lord Ram look under wraps until audiences see it on the big screen.
The idea is to maximize surprise and curiosity around the character. Interestingly, the team may also skip regular media interactions, press meets, and promotional interviews.
Instead, the team is reportedly planning just one grand pre-release event, primarily aimed at fans. However, these plans are still under discussion and could change closer to the film’s release.