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Review : Iddarammayilatho – Puri’s stylish offering
Iddarammayilatho Release date : 31 May 2013
Director : Puri Jagannadh
Producer : Bandla Ganesh
Music Director : Devi Sri Prasad
Starring : Allu Arjun, Amala Paul, Catherine Tresa

Stylish Star Allu Arjun’s ‘Iddarammayilatho’ is all set for its theatrical release on the 31st. The movie has been directed by Puri Jagan and Bandla Ganesh is the producer. Allu Arjun’s previous film, ‘Julayi’,was a big hit so there are high expectation on this movie. Devi Sri Prasad has composed the music. Let us see how ‘Iddarammayilatho’ is

Story :

Sanju Reddy (Allu Arjun) is the lead guitarist of a band (comprising of Srinivasa Reddy, Khayyum and two other women) which is based in Spain. Akanksha (Catherine Tresa) is the rich and pampered kid of a Union Minister ( Rao Ramesh ). She heads to Spain for her higher studies and moves into a lovely house. Here, she comes across a diary which has been left by the previous tenant. The diary belongs to Komali Sankarabharanam (Amala Paul) and it chronicles the warm love story between Komali and Sanju.

Akanksha instantly connects to the story and finds herself becoming very attached to the characters of Komali and Sanju. She comes across Sanju in real life and starts teasing him by passing off snippets from the diary as her own psychological predictions.

The story in the diary comes to an abrupt end and Akanksha confronts Sanju about the same. A tragic fact is then revealed by Sanju, a fact that shakes Akanksha to the core. She starts developing romantic feelings for Sanju and proposes to him. But the story takes yet another twist here.

What are the twists? Who is Sanju? Why did the story in the diary stop abruptly? To know that, watch ‘Iddarammayilatho’

Plus Points :

Allu Arjun is at his stylish best in the movie. His costumes are very nice and his overall look is quite sophisticated. His dance has a lot of grace.He has danced to medleys of Megastar Chiranjeevi’s hit songs and these bits will entertain fans. The movie has two nice action sequences and Allu Arjun has performed quite convincingly in those episodes.

Catherine Tresa looks drop dead gorgeous in this film. Her costumes and generous skin show will drive youngsters crazy. If she plays her cards right, she is here to stay as the next big female star. The romantic episodes involving Allu Arjun and Catherine have come out well. Amala Paul is ok in the role of a traditional Brahmin girl. She has given a convincing performance as a shy and timid girl.

The interval bang has been executed well and the story gains momentum here. ‘Run Run’, ‘Violin Song’ and ‘Top Lechipoddi’ have been shot nicely. The twist in the final stages of the film is nice and the story picks up good pace from that point onwards until the climax.

Minus Points :

The comedy episodes featuring Brahmanandam and Ali and are not very convincing. Brahmanandam will be seen as Phidel Brahma and Ali will be seen as a psychopath named Gudivada Krishna. Shawar Ali looks monotonous as an international Don. Subba Raju is wasted once again.

The pace of the movie is a little slow in the second half. The film picks up momentum only after the final twist is revealed. The placement of songs in the first half could have been better. Fans expect ‘special’ dance moves from Allu Arjun, but this film does not have any such steps.

Traditionally, a hero in a Puri Jagan film has an arrogant swagger about him. The character treatment will ensure a high entertainment quotient. But that is not the case with ‘Iddarammayilatho’. Heroism is sorely missing from Allu Arjun’s character in this movie.

Technical Aspects :

Locations in the film are quite nice. Amol Rathod’s cinematography is very good in a few scenes but it is surprisingly mediocre in some sequences. One gets the feeling that some of the visuals suffer from overexposure. Sekkhar’s editing is ok but a few scenes could have been trimmed in the second half. The bold one liners and punch dialogues that fans expect in a Puri Jagan film are very few in number. DSP’s background score is effective.

In terms of direction and character treatment, you will see a very different Puri Jagan in this movie. This Puri is more sober and mature. Is that a good thing for his fans? I am not very sure. Some people succeed most when they are bold and aggressive. Puri is one such guy.

Verdict :

‘Iddarammayilatho’ is a very stylish offering from Puri Jagan. Allu Arjun’s performance, Catherine’s glamour and the action sequences are assets for the film. Slow pace in the second half and the absence of traditional Puri Jagan elements like heroism and punch dialogues might hamper the overall experience. Rating – N.A. (We are the media partners for this film and it is not ethical to rate a movie which we have promoted. Read the review, watch the film and have fun)

Reviewed by Mahesh S Koneru


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