The opening ceremony of Sai Dharam Tej’s new film was a grand gala event with some of the biggest actors and directors in the industry gracing the event. Chiranjeevi, Pawan Kalyan, K Raghavendra Rao, Allu Arjun, Rajamouli, Sukumar, Vamshi Paidipally, Ramanaidu, Dil Raju, Allu Arvind, Bunny Vas, A S Ravikumar Chowdhary and several other bigwigs from the industry graced the event. Chiranjeevi clapped the soundboard, Pawan Kalyan switched on the camera and K Raghavendra Rao directed the first shot. The cynosure of all eyes at the event was Chiranjeevi who graced a movie related event for the first time after he was selected as a Minister for Tourism.
After the film’s official launch, Chiranjeevi spoke to the media and said, “Sai Dharam Tej is not only my nephew, but also like a son to me. He’s an extremely hard working guy and I am confident that he’ll be a big star in future. There’s a sentiment among actors in Mega Family to do a film under Geeta Arts banner. Even my son Ram Charan’s second film Magadheera was produced by Geeta Arts and now I am happy to see that Sai Dharam Tej’s second film is being produced by the same banner.” The film’s shooting will begin on December 5 and Allu Arvind and Dil Raju have decided to release the film on May 10. A S Ravikumar Chowdhary is directing the film and Bunny Vas is producing it. Allu Arvind is presenting the film under Geeta Arts banner. Anup Rubens is composing the music and Dasarathi Shivendra is handling the camera.