Love Insurance Kompany (LIK) was originally intended to be Pradeep Ranganathan’s second film, but it has now become his fourth, with its release scheduled for this Friday. Directed by Vignesh Shivan, this futuristic romantic drama features Krithi Shetty as the female lead.
While the project initially generated significant buzz, the current situation has shifted dramatically. Following a mediocre response to the trailer, bookings have opened to underwhelming results.
Most notably, the film is failing to gain traction on tracking platforms like BookMyShow. Despite being open for over 24 hours, it has not yet appeared on the hourly or daily sales tracking charts. This is especially concerning given that the recently released Leader, starring “Legend” Saravanan, has already recorded 5.6K tickets sold in the last 24 hours. The total absence of tracking data for LIK is an alarming indicator of the public’s lack of interest.
Despite a soundtrack composed by Anirudh Ravichander and the presence of the versatile SJ Suryah in a key role, there are no signs of a strong theatrical opening. Whether this marks the lead actor’s first major setback or becomes a surprise hit will be determined in just two days.