The Oscar award winning composer, A R Rahman was one of the major factors in getting ‘I’ a thumping opening all over. It was his music which had become a rage and gave the Shankar film a huge boost pre-release. The film is running to packed houses all over, and A R Rahman himself is promoting the film big time.
Rahman held a special screening to the families of a certain group of doctors who treated his mom when she was ill. Rahman booked out the entire theater and held the screening for his guests. Vikram’s stunning performance and Shankar’s mind blowing visuals have ensured ‘I’ a thumping start at the box office, and the film is all set to dominate in the coming weeks as well.