Icon Star Allu Arjun is busy shooting his next film with Atlee. While the production is underway, he has signed a new project with Lokesh Kanagaraj, his 23rd film. The theme used for the announcement of AA23 became a viral sensation online, all thanks to Anirudh Ravichander.
The catchy rap made fans and movie lovers enjoy it. Many reels, Shorts, and ringtones were created using it. Now, it has created a new sensation in the digital world. Titled “23 Theme,” the track has been used in 1 million Instagram reels, a rarity for any theme OST. This record was achieved even before the film went on floors, a remarkable achievement and proof of the excitement among audiences.
On this special occasion, the makers released a smiling selfie of Lokesh with Allu Arjun that was taken earlier but never shared online. This comes as a joyful moment for AA fans.
The movie details are tightly kept under wraps. The shoot will commence later this year, and more details will follow. Mythri Movie Makers is producing the film, and Bunny Vas Works serves as the co-producer. Stay tuned for exciting updates.