It’s quite rare in Tollywood for a film to premiere on television before its OTT debut. The movie now making that exception is Beauty. Released on September 19, 2025, this romantic drama is directed by JSS Vardhan and features Ankith Koyya and Nilakhi Patra in the lead roles.
The film is set to air on ZEE Telugu on December 7, 2025 (Sunday) at 3 PM. While the OTT rights have been acquired by ZEE5, the platform has not yet announced the streaming date. There is a possibility that the OTT release could align with the television premiere, similar to what happened with Sankranthiki Vasthunnam, though nothing has been confirmed.
The supporting cast includes Vijaya Naresh Krishna, Vasuki Anand, Prasad Behara, and others. Adidhala Vijaypal Reddy produced the film, with Vijay Bulganin composing the music.