Naga Shaurya’s long-delayed film Bad Boy Karthik finally hit theatres today, but the opening response has been far from encouraging.
The film arrived with minimal buzz, and surprisingly, many audiences were unaware of its release altogether. As a result, occupancy remained below 40% across most centres on day one.
Adding to the woes, early talk surrounding the film has been largely negative, further dampening its prospects at the box office. With weak word of mouth and low initial footfalls, the film now heavily depends on the weekend to show any signs of recovery.
However, if the current trend continues, Bad Boy Karthik risks a short theatrical run and could disappear from cinemas sooner than expected.