Bollywood film faces backlash for heavy AI use in first-look teaser

Published on Tuesday, 14 Apr 2026 07:00 PM

Hai Jawani Toh Ishq Hona Hai, the upcoming Bollywood romantic entertainer, has been trolled for the usage of AI in its first-look teaser. The movie stars Varun Dhawan, Pooja Hegde, and Mrunal Thakur in the lead roles. The release schedule of the film was changed multiple times, and it is finally arriving in cinemas on May 22.

To commence the promotions, the movie team launched the first-look teaser, in which AI was used extensively to make two babies converse. This move by the team didn’t sit well with netizens, who feel that the usage of AI depicts the laziness of filmmakers in creating content.

They are also of the opinion that AI slop will cause more harm to the industry and that it should be restricted immediately in films. The film is directed by David Dhawan and produced by Ramesh Taurani of Tips Films.


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