Toxic, one of the most anticipated upcoming releases, is gearing up for its theatrical debut on June 4. However, the film is currently making headlines for a different reason, its OTT deal remains unresolved.
According to industry buzz, the makers are adopting a wait-and-watch approach, quoting premium prices for the digital rights. This strategy, however, seems to have slowed down negotiations, as leading OTT platforms are reportedly not too keen on matching the high valuation.
With the digital market becoming more cautious, such big-ticket demands are facing increased scrutiny. As of now, there is no official confirmation regarding the OTT partner.
It remains to be seen whether the makers will revise their expectations or continue holding out for a lucrative deal. Stay tuned for more updates.