Ustaad Bhagat Singh is gearing up for release soon, but the promotional campaign for the film has been surprisingly low-key so far.
With just a week left for the release, most of the promotional activity is being handled by director Harish Shankar, while the film’s heroines are yet to actively participate in promotions.
Fans and trade circles feel that the presence of Pawan Kalyan could significantly boost the film’s buzz. Given the massive expectations surrounding the project and the crores invested in it, stronger promotions are seen as the need of the hour.
Industry watchers believe the film needs a big opening at the box office to stay in the safe zone. With limited time left, the makers may need to pull off some promotional magic to create the required hype before release.