Popular digital entertainment company Chai Bisket has recently launched India’s first regional short-series OTT platform, Chai Shots, which is meant exclusively for bite-sized vertical video storytelling. However, the platform has been facing criticism for its growing adult content. Some netizens feel that the platform is wrongly promoting illegal affairs.
In a recent interaction with the media, its founders, Sharat and Anurag, responded to the controversy. Anurag said, “People are only looking at the thumbnails, but there is social messaging inside the shows. They are not watching the full content.”
Sharat explained, “We do performance marketing ads on a huge scale. About 150 videos are uploaded every week. But as per the YouTube algorithm, only 5-10 videos go viral. Unfortunately, what people tend to watch gets more views. Some shorts open with kissing scenes of actors. We make youthful content, devotional content, thriller- or horror-based shows, and more. Chai Shots wants to offer content to all types of audiences. It is like a multi-cuisine restaurant.”