The latest Hindi release, Chand Mera Dil, witnessed slight growth in occupancy as its opening day progressed, mainly due to discounted ticket pricing across several centers.
While the strategy helped bring audiences to theatres during evening and night shows, trade experts believe the film needed a much stronger Day 1 total to build solid momentum at the box office.
The romantic drama collected ₹3.31 crore on its first day, which is considered an average start for a film of this scale. However, the positive sign for the makers is the encouraging word of mouth coming from its target audience, especially among youth and family viewers.