Akkinenis’ family film ‘Manam’ is creating a buzz in corporate brands. More than eight corporate brands and retail brands wish to associate with ‘Manam’ film to promote film through various promotional medium, but management of Annapurna studios pvt. ltd is very choosy in selecting the brands. They selected only two brands and signed agreement with them.
Tata Docomo and Red Label Tea are the brands selected by Annapurna Studios to promote the film and both the brands are spending around 2.5 crores through Television ads, hoardings, bus branding, print media ads, FM radio promotions, digital promotion, show room promotions etc. Tata Docomo co-branded hoardings and bus branding already creating buzz across A.P. and their classy TVC which is coming in leading general entertainment channels, music channels and news channels draw the attention of many people. Tata Docomo as a communication partner for ‘Manam’ film is targeting family audiences as well as youth doing aggressive promotion across A.P. Red Label tea targeting family audience and they are doing good promotion in all leading Television channels.
Nagarjuna and Supriya are personally taking care of the movie output and also they are meticulously planning publicity and promotion of the film. They are supporting Tata Docomo and Red Label to promote ‘Manam’ film in best possible ways to maintain that royal and classy feel of the film.