Alpha, headlined by Alia Bhatt and Sharvari, is set to end its run as the lowest-grossing film in the YRF Spy Universe. The movie performed better over its first weekend despite negative reviews and word of mouth, but the collections were nowhere close to recovering the massive costs involved.
Once the weekdays began, the film went into a freefall, with collections dropping significantly each day. Yesterday, Alpha collected a poor Rs. 1.65 crores. Generally, for Hindi films, the second Friday hold is vital in determining their long-run box-office prospects.
The release of Ajay Devgn’s Dhamaal 4 has officially sealed the fate of the spy action thriller. With collections falling to such low levels, Alpha’s box-office run has almost come to an end.
Dhamaal 4 enjoys the advantage of being a successful franchise and has opened to comparatively much better reports than Alpha, making things even worse for the Alia Bhatt-starrer.