Bollywood film Hanuman Ansh is set to be one of the biggest money-spinners of the industry. The film found more steam at the box office in its third week, and it is expected to cross Rs. 100 crores nett in its lifetime.
Speaking about the film’s performance, director Dr. Vishal Chaturvedi said, “At Rs. 1.7 crores, we just wanted the audience to watch and the investment to return, but it did wonders. We have stopped looking at collections and counting the blessings, appreciation and love.”
He added, “I guess what worked in the film primarily is Baba’s divine story, music and the actors and makers who are very emotional about the subject. We hardly did any promotion and PR as we did not have any budget, but the audience played the role of PR with word-of-mouth and posting on social media. The audience have driven the film on their shoulders.”