Despite a mixed response from movie lovers, Stylish Star Allu Arjun’s ‘Iddarammayilatho’ is turning in a decent commercial performance at the Box Office. Revenues are steady in almost all areas. The response is better in A centers, compared to B and C centers. The absence of other big budget entertainers at the Box Office is certainly helping matters
Catherine Tresa and Amala Paul were seen as the female leads in this movie. Puri Jagan directed the film and Bandla Ganesh produced it on Parameshwara Arts banner. Devi Sri composed the music.
The film was shot extensively in Bangkok and Spain. Amol Rathod handled the cinematography and S.R.Sekkhar took care of the editing. The movie’s action sequences, choreographed by Kecha, have come in for special praise.