In film branding is a common thing in many western and even a few Bollywood films. Companies pay heavily to see their name in a prestigious project.
While this has been happening to a certain extent in some high profile Telugu films as well, it is not as prevalent as in Bollywood and Hollywood films.
This is set to change in a big way in the days to come. Many corporate companies are showing increased interest in making an appearance in Telugu movies because of the growing demand for the films in more and more regions. This trend is being welcomed by producers and directors.
Expect to see more brand appearances in Telugu movies in the days to come.