IPL takes a toll on Telugu films
Published on Apr 16, 2013 2:10 am IST
First Posted at 01.59 on Apr 16th


Indian Premier League (IPL) seems to be taking a toll on Telugu film industry, contrary to the initial estimates. Many people thought that the audience would have got bored with watching too much cricket in recent times and hence the impact of IPL on films will not be too high; however, the reality is turning out to be quite the opposite.

This year, the Sunrisers Hyderabad team has been doing well which has revitalized the local audience’s interest in IPL and most of the recent matches have been quite exciting. As a result, a major chunk of the young crowd has been staying away from theatres especially on weekends to watch the IPL matches. A leading distributor claimed that the revenue dropped by nearly 50% on last Saturday and he predicted that the situation isn’t going to change dramatically till May 26.

This week, as many as six films are lined up for release at box-office Gouravam, Gunde Jaari Gallanthayindhe and NH4. The makers of these respective films have been trying their best to promote their films, but with IPL mania on a high, it’s going to be a tough task for upcoming releases to bring the audience back to theatres especially on weekends. We’ll have to wait and see how much impact IPL on Telugu film industry over the course of next few weeks.


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