Have you ever heard the term “capacity issues” for a film on its first working day? Well, what Ravi Teja’s Irumudi is doing right now is leaving the trade shocked. The movie started on a blockbuster note this morning, with fantastic occupancies reported all over. On BookMyShow, the film is selling close to 25K tickets per hour, something that is tough to pull off even during the weekend.
Even before the morning shows commenced, the emotional family drama started recording sold-outs for the evening and night shows. Due to insane demand, exhibitors had to add extra shows in many centers. Generally, this kind of scenario is witnessed either during the first weekend of a big film or the Sankranthi season.
But in the case of Irumudi, it is unleashing a storm during a non-holiday season, which goes on to tell us about the kind of reception among the audiences. The atmosphere outside cinema halls is leaving many wondering if today is a working day or a holiday. Irumudi is now competing with some of the biggest PAN-Indian films on its first Monday. If sufficient theatres screen Irumudi going forward, then we are set to see many box office surprises.