Ravi Teja’s latest blockbuster Irumudi continued its sensational run in Nizam on Monday, with strong bookings, houseful shows and positive word of mouth keeping the film’s momentum intact even on a working day.
The biggest highlight of Irumudi’s Nizam run is its remarkable consistency. The film has grossed more than Rs 7 crore on each of its first four days, with day 4 collections almost on par with day 1 – a rare feat for a film in recent times. The film has now amassed around Rs. 31 crore gross, with the share nearing Rs. 18 crore in the region.
Adding to the impressive hold, BookMyShow ticket sales dropped by only around 13% on Monday compared with Sunday, resulting in another strong day at the box office. The real test begins tomorrow as Yash-starrer Toxic is arriving amid strong anticipation, with several theatres already allocated to the new release.
Irumudi is sure to lose some screens, making screen availability and audience demand crucial to its run from here. How strongly Irumudi holds against the new competition will be interesting to watch.