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Roopa Vaitla, wife of director Sreenu Vaitla, ventured into a new business, branded as VEDIK. Coined on pure traditional lines imbibing the values and purity in our culture, VEDIK features a range of healthy products.

VEDIK’s journey began today with the first step as star heroine Kajal Aggarwal launched the brand’s first production – Gir cow milk. Following our long established traditions and culture, VEDIK will bring out finest products in due course of time. In the past, Roopa had worked as a costume designer for Sreenu Vaitla’s Dookudu and Aagadu.