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Kriti Sanon’s latest Rakhi ad has sparked controversy on social media. The actress features in a glamorous outfit while promoting a brand around the festival of Raksha Bandhan.

However, the ad has not gone down well with a section of viewers, who feel that the styling and presentation do not suit the emotional theme associated with Rakhi.

Several comments have criticized the advertisement, with some users even calling it vulgar and questioning the need for a glamour-focused approach.

The debate has quickly grown online, with opinions divided over the creative choice. Kriti Sanon is yet to respond to the criticism.