After multiple postponements, Pradeep Ranganathan’s futuristic romantic comedy Love Insurance Kompany (LIK) finally hit the big screens last Friday. Directed by Vignesh Shivan, the movie stars Krithi Shetty as the female lead.
The movie opened to mixed reviews, with criticism aimed at the uninteresting second half. In the opening weekend, LIK earned around Rs. 18 crores gross in Tamil Nadu. The three-day total in the home turf is lower than Pradeep Ranganathan’s earlier releases, Dude (Rs. 22 crores) and Dragon (Rs. 25 crores).
While Dude achieved solid numbers even with mixed talk, LIK is not able to post such numbers, a clear example that shows that pre-release hype is more important now. Yogi Babu, Seeman, Gouri Kishan, Shah Rah, and Malavika play other important roles. Nayanthara has produced this film, with music composed by Anirudh Ravichander.