Low buzz for this upcoming release; Can the film benefit from WOM?
Published on Sep 21, 2023 12:00 am IST

Bollywood versatile actor Vicky Kaushal scored a blockbuster this year with the rom-com entertainer Zara Hatke Zara Bachke, which also featured Sara Ali Khan. The actor’s new film, The Great Indian Family, is up for release this Friday.

It is written and directed by Vijay Krishna, who helmed Thugs Of Hindustan. Despite the actor’s last film being a blockbuster, The Great Indian Family is carrying low buzz as of now. Jawan is going super strong at the box office even in its second week, and hence, the Vicky Kaushal starrer must gain good word of mouth to turn the tide.

Former Miss World Manushi Chhillar is playing the female lead in this flick. The story takes in a small town named Balarampur. Aditya Chopra produced the film under Yash Raj Films. Pritam composed the tunes.

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