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Gopichand, the macho hunk of Tollywood, has lent his support for a noble cause. The actor will be endorsing the Well Care Health Card from the Pure Life Health Services.

Incidentally, this is Gopichand’s first ever brand endorsement and he was generous enough to campaign for the brand without charging a penny. Today, Young Rebel Star Prabhas will grace the inaugural ceremony of Well Care Health Card in Hyderabad.

The Well Care Health Card offers affordable corporate health services to the poor families at a nominal Rs. 999.