No two ways about it, he is one of the top stars in Tollywood right now. Super star Mahesh Babu is currently ruling the roost and is the most sought after personality in the country. After endorsing many products and multi-national companies, Mahesh Babu has now been roped in as the brand Ambassador for South India Shopping Mall, a leading franchise in south India. He will be endorsing this brand for the next three years and according to our sources, Mahesh has been paid an huge amount for this deal. An official statement will be made later today. Actors like Genelia and Samanta have also been associated with this brand in the past.