In a sensational feat, the hero Mahesh Babu’s star power has helped his highly-anticipated action entertainer, Sarkaru Vaari Paata, set a new record in Tollywood. The film’s audio rights have been acquired by leading music label Saregama South for a whopping Rs 4.5 crore, which is the highest for any Telugu film album till date.
An official announcement regarding Saregama South acquiring SVP’s audio rights was made earlier today. Apart from Mahesh’s popularity, SVP’s audio album also has the ‘Thaman factor’ strongly going for it. The film’s eagerly awaited first look poster will be out tomorrow (July 31) evening.
Sarkaru Vaari Paata has young beauty Keerthy Suresh playing Mahesh’s love interest. This Parasuram directorial is being produced under Mythri Movie Makers, GMB Entertainments and 14 Reels Plus banners. The film is slated for a grand release during the Sankranthi festive season early next year.