Masala team using unique promotional strategies
Published on Oct 30, 2013 12:02 am IST

The production team of ‘Masala’, starring Victory Venkatesh and energetic hero Ram, is adopting some pretty unique strategies for the film’s promotion. A few weeks ago, the team roped in Viva Harsha for a funny video interview with Venkatesh.

Now, we are hearing reports that the production team has come up with several new ideas for online and mobile promotion. Details about these plans should be out shortly. Vijayabhaskar is the director of this movie and Thaman has composed the music.

The film is an official remake of the Bollywood super hit ‘Bol Bachchan’. Sravanthi Ravi Kishore and Suresh Babu have jointly produced this movie. ‘Masala’ is set for release on November 14th/15th.

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